It isn't always
Every now and then Box Media presents a showcase project with a clear goal in mind. In addition to showing our expertise and know-how regarding hyper-realistic 3d visuals, our showcase projects serve to communicate an underlying message.
The goal of this project was to show that it doesn't always have to be sunny on 3d images for real estate and architects. A rainy, cloudy day, can reinforce the design of a building.